Objective: Receive an assigned client and create an integrated campaign marketing towards ages 20-25. This includes digital ads, marketing landing pages, email ads, and tangible touchpoints.
Solution: I was assigned Ralph Lauren. After some exploration in this brand and company, I found a collection called Pink Pony. Ralph Lauren might be more expensive for my targeted age group. However, I felt that if they knew where their money was going it would give them more ease to purchase something a little bit more expensive. When anyone purchases a Pink Pony item, 25% of the entire purchase goes towards fighting cancer. This integrated campaign would focus on the purpose of Pink Pony and bring brand awareness.
